premier1Premier is the only family business consulting firm in Southeast Asia who provides holistic services that integrate the family and business system.

We champion family unity by placing it at the heart of all our processes because we believe that healthy and meaningful family relationships are the means to family business success across generations.

Jonathan ‘ Jon ‘ A. Ramos , RFC, CFWA

Senior Partner Consultant

Jon is the founder of Premier Family Business Consulting. He is a Certified Family Wealth Advisor of the Family Firm Institute, USA. He is also a pioneer graduate of the Advanced Management Program of Southeast Asian Business Studies at the University of Asia and the Pacific and IESE Business School. He leads the pool of values-driven professionals in uniting families in business.

Anbern R. Guarrine

Senior Consultant

As part of the Premier Business Family Consulting Firm, Anbern has a dual role as a Family Workshop Facilitator handling family visioning and family teambuilding and as the Business Development Officer handling Client Engagement. Anbern has passion for experiential education and empowerment. She has roughly 10 years of experience in creating, implementing and evaluating experiential training programs. Her expertise includes group dynamics and facilitating. Anbern is guided by the principles of Client Centered and Gestalt Facilitating, being a Golden Facilitator awarded by the Facilitator’s Circle which originated in University of San Carlos. Being a trainor at heart, she is co founder of Be! Experiential Training. She used to be the Program Steward of Dilaab Foundation Inc., handling the PNP Values and Leadership School program on good governance and Heroic Christian Citizenship and Leadership. Anbern was also an on-call Trainor of the Philippine National Police Regional Training School in Region VII. Currently, she is a certified trainor for Play for Peace, conducting workshops in Norway, Indonesia and Philippines.  Anbern believes that with her strengths, she can unite groups to become at their best.

Atty. Darlon B. Serenio , CPA/Lawyer

Partner Consultant

He graduated Cum Laude in his Bachelor of Laws and Magna Cum Laude in his Bachelor of Science in Accountancy.  He is a finalist in the USC The Outstanding Graduate.  His passion for learning and expanding his competence inspired him to take MA in Business Administration; he is a registered Patent Agent – Non-chemical; a licensed Variable and Traditional Life insurance.  His experience in SyCip Salazar Gatmaitan & Hernandez Law Office and Tax Auditor with SGV & Co. gave him more confidence and expertise in taxation and corporate law.  As a person with high academic standing, he is an ideal college professor for law and accounting.

Prof. Jacob Reuben A. Cabochan , CFBA

Senior Consultant

Jacob is a senior consultant of Pemier Family Business Consulting Inc. specializing in Leadership Succession. He has partnered with many family businesses in establishing their respective Family Governance and Constitution.

He used to be the Acting Director of the Ateneo Family Business Development Center. Prior to working for his own family business, Pandayan Bookstore, he worked for the Boston Consulting Group as an associate consultant. He developed business strategies, including process improvements for companies in several industries, and in major Southeast Asian countries namely Indonesia, Malaysia, and Singapore. Jacob completed his Bachelor of Science in Management (Magna Cum Laude) from the Ateneo de Manila University. He is a certified Family Business Advisor of the Family Firm Institute (FFI) USA, a leading family business resource center in the world. Jacob has a certificate on Family Dynamics and Counseling from the Center of Family Ministries (CEFAM) in Ateneo de Manila University.

Ma. Theresa B. Ramos , CFBA

Partner Consultant

Certified consultant by the Family Firm Institute, Boston USA, on Family Business Advising. Theresa has more than 10 years experience as a trainor and is a co-founder of BE! Experiential Trainings, Inc. With her expertise in Visioning and Organizational Planning, she facilitates various companies, government offices, school organizations and families. She has earned units in Master’s Degree in Clinical Psychology at the University of San Carlos. Having excelled in Gestalt Facilitating she was awarded by the Facilitators Circle as Gestalt Facilitator Awardee. Thres is guided by the principles and best practice of group dynamics in Adventure Programming and Experiential Education.   Thresa is also a Module Development expert. As a Registered Financial Consultancy Course graduate of the International Association of Registered Financial Consultants, she was responsible for developing a customized system for the personal financial planning practice. This guide is currently being used by Accountants working for the members of families in business. Thresa enjoys working with families, which she says is her most fulfilling engagements. Her passion for working with them has led her to earn a certificate in Family Dynamics Counseling from the Center for Family Ministries at the Ateneo de Manila University. Thres handles the Family Culture Building, Family Visioning and Teambuilding workshops. She believes that she is called to empower and help families build stronger relationships as they journey together in becoming a great family.

Atty. Ma. Cristina L. Latonio , CPA/Lawyer

Partner Consultant

As a CPA-Lawyer, she has extensive experience in tax compliance and planning for multinational companies.  She is an expert in corporate restructuring and reorganization plans.  She is very experienced in financial and external audits of clients  in different industry types.  Her stay in SGV & Co as Associate Tax Director level molded her competence in taxation and corporate law.  Her academic excellence  as the 4th placer in the 2004 Bar Examinations and placing 6th in the 1997 CPA Board examinations makes her a sought after reviewer expert and part-time college professor.

Atty. Jim V. Lopez

Senior Consultant

Jim is a Senior Consultant at Premier Business, where he shares his expertise in Asset Protection and Ownership Planning. He passed the California bar exams and took up postgraduate studies at Harvard Law School, University of California (Hastings), and the University of Southern California.

Neil M. Antiquina, HRD/OD Consultant/Trainer

Partner Consultant

At present, co-founder and managing consultant of Parola Organization Development Services (PODS) Corporation, a Training, HR & OD, Talent Executive Search & Management Consulting start-up firm. Within 3 months from start up, together with a partner, we had successfully partnered with GV Hotel, DEDON Manufacturing Company (an outdoor high-end furniture global company), Northern Groupworks Holdings, Inc. (a BPO, Food, Medical Outsourcing company), Fluor Daniel, Inc., Philippines (an engineering and construction global company), Vitalis Pharmaceutical Inc. (a local pharmaceutical company), Teradyne Philippines Ltd. (a global electronics company), Ginebra San Miguel, Inc. Cebu Plant, Phil-Japan Metal & Refined Products Co., Inc. (a metals recovery and refining company) and Wealth Bank . In addition, we are in the process of serious negotiations with Alorica (a BPO global company), Agrinanas Development Corporation Inc. (a manufacturing global company and subsidiary of Del Monte Fresh Produce), and CEPALCO (a power distribution company in Mindanao).

Dr. Corazon B. Canete , M.D., RFC, DPCAM - Family Dynamics and Counselling Expert

Partner Consultant

She is medical doctor by original profession and faculty member of various medical schools in the city.  But her desire to expand her competence in order to help more people led her to become a registered financial consultant, a pastoral counselor in the Redemptorist Family Center Cebu, an accredited addiction specialist, a study coordinator on Lundbeck Clinical Trials for Schizophrenia, and a trained family dynamics and counselling specialist by the Ateneo CEFAM.  She is an active member of the Commission on Family and Life of the Archdiocese of Cebu.

John F. Guarrine, Premier Senior Consultant

Senior Consultant

John Guarrine has over 30 years of experience as an experiential educator. He has worked as the director of Sunrise Lake Outdoor Education Center (SLOEC) for 28 years. At SLOEC, he designed and implemented programming for groups ranging from early childhood through senior citizens of all abilities. He also has over 25 years of experience as a corporate team building consultant working with all levels employees from entry level to experienced CEO’s.

John currently does consulting with the Guarrine Group and serves as Chair of the Board for Play for Peace, a global non-profit organization, that promotes cooperative play to promote laughter, compassion and peace.

Benjamin C. Hortelano , Cpa

Partner Consultant

Benjie is a partner consultant of Premier Business. He leads BC Hortelano & Company, CPAs Auditing Firm, one of the top auditing firms in Cebu. Benjie is a passionate of providing holistic and integrated services for the business as well as the family financial aspect. As a certified accountant he is the current president of the Association of Certified Public Accountants in Public Practice. Benjie believes not only in sustaining the business but also the family in business.


FFI is the leading association worldwide for family enterprise professionals and the organization of choice for the advisors, consultants, educators, and researchers from more than 88 countries across the globe who help perpetuate trans-generational family business wealth. Together we create the oldest and most prestigious multidisciplinary professional association for family enterprise in the world. Through our continuing partnership with FFI, we are able to stay cognizant of best practices and developments in the field of family business. At the same time, we are able to share our experiences from our process and contribute to the growing field of family business research.


The University of Asia and the Pacific (UA&P) is a private, not-for-profit institution of higher learning that offers some of the most outstanding academic programs in Asia. It provides a powerful combination of liberal education and professional specialization. They share with our cause for strengthening family businesses through education and consulting. Championing the region’s growth with their Southeast Asian Business Studies (SEABS), they recognize that equipping family businesses is fundamental to the region’s growth.

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